Lifestyle magazine requires all advertisements to be submitted to the specifications exactly, in order to ensure the highest quality reproduction to meet client expectations. Any ad requiring design will be contracted out at the clients’ expense – for a minimum of $150 per hour.
Ads by email/Ads on Disk: High Resolution PDF’s only. CMYK Press-Ready PDF files on CD, via email or ftp. Microsoft Word, Powerpoint and Publisher files are NOT acceptable.
Please ensure that all fonts are embedded, all colors are converted to CMYK, and overprinting is turned off. We recommend saving at 300dpi. See size specifications on back.
When choosing colors in your applications, choose only Process Colors selected from samples for coated stocks. Specifying Pantone colors in your applications can produce inaccurate results. Do not use spot colors.
Bitmap or pixel-based graphics must be in CMYK format saved either as a TIFF or EPS. When using clipping paths with EPS files, set the flatness value to no lower than 4. Vector-based graphics must be in an EPS format. When pixel-based images are embedded in the graphics the original graphic file must be included. All logo type must be converted to outlines (paths).
*A general rule for Adobe InDesign, and Adobe Illustrator users: When a full page bleed is desired, please set your document size for the Full Page Trim Size listed above. Any objects that require a bleed should extend at least 1/8” beyond the edge of your document. Live matter should be kept 1/4” in from the trim size. Account for a 1/4” in the center for the glue.